Saily Trademark Guidelines

Saily trademarks and other brand features are our valuable assets. In order to protect them and avoid confusion with other brands, we have prepared these Saily Trademark Guidelines (“Guidelines”) that set up the rules and requirements for the use of Saily trademarks, trade names, company names, logos (“Saily Marks” or “Marks”), domain names, designs (including registered Saily designs (“Saily Designs”), as well as other artwork, imagery, graphics and colour schemes used in our websites, applications and/or packaging, along with other distinctive features of Saily brand (“Saily Brand”).

Please note that all registered and unregistered Saily Marks, as well as Saily Designs and other Saily Brand features (such as Saily websites, applications and creative works embodied therein), are the exclusive property of Saily Inc., NordSec B.V. and/or their other affiliates (together “Saily”) and accordingly protected under various intellectual property laws all over the world.

Therefore, you can use our Marks and other Saily Brand features (including Saily Designs) only if:

you have our explicit, written consent, or
your use falls within a specific exception provided by the applicable laws.

In any case, your use of any Saily Mark, Saily Design or other Saily Brand feature implies acceptance of these Guidelines. If you do not agree with these Guidelines and/or do not follow them, you are not allowed to use Saily Marks, Saily Designs and/or other features of Saily Brand. Please also note that Saily reserves the right to amend these Guidelines at any time and solely at its discretion.

If you violate these Guidelines, you must cease and desist from using any Marks and other Saily Brand features, and we reserve the right to immediately revoke our consent regarding such use.

You may find more detailed rules regarding use of Saily Marks below. In case you have any additional questions about using Saily Marks or other Saily Brand features, please contact us at [email protected].

Prohibited use of Saily Marks and other Saily Brand features

In all cases, you are not allowed to use (a non-exhaustive list):

signs that are identical or similar to Saily Marks in such a way that consumers might be confused about the origin of your goods or services, or associate your goods or services with Saily;
Saily Marks (or confusingly similar marks, including misspellings) in such a way that it takes unfair advantage of the Saily Brand (free riding), or is detrimental to the distinctive character or reputation of the Saily Marks or Saily Brand.

More specifically, without our written consent, you are not allowed to (a non-exhaustive list):

affix Saily Marks or confusingly similar signs to the goods or their packaging (including any promotional or marketing materials);
import, export or offer goods, place them on the market (or stock them for these purposes) under the Saily Marks, or to offer and/or supply services under the Saily Marks;
use any of the Saily Marks as a trade or company name (or part of a trade or company name);
use any of the Saily Marks on business papers or in advertising material;
use any of the Saily Marks in misleading or otherwise unlawful comparative advertising;
use any of the Saily Marks on merchandise to create paraphernalia or swag;
copy or imitate Saily Marks or other Saily Brand features (such as design of our webpages, typefaces, distinctive colour scheme, graphics, or imagery) for your own websites, services, or products.

Permitted use of Saily Marks and other Saily Brand features

Consent is necessary in most cases

As a general rule, you need our explicit, written consent to use the Saily Marks, Saily Designs or other Saily Brand features lawfully.

Only in exceptional cases you may use the Saily Marks without our written permission. E.g., you may use word Marks to truthfully, fairly, and accurately refer to or identify Saily and its products or services.

If you are Saily’s authorized agent, reseller, supplier or other partner, and your agreement with us allows you to use Saily Marks, you also must follow the requirements specified in that agreement.

How to receive our consent?

If you want to use any Saily Mark, Saily Design or other Saily Brand feature, please send a request (with all the details about your intended use) to [email protected]. If you already work with us on a project or initiative, please coordinate such use with your current Saily contact.

Remember – if you have any doubts about the legality of your intended use of our Mark or other feature, do not hesitate to contact us.

How to use Saily Marks lawfully and correctly?

If you receive our consent to use the Saily Mark (or take advantage of a specific exception provided by the applicable law), please always follow these Guidelines and the respective brand book (where a specific brand book is applicable). You are not allowed to use our Marks if you do not adhere to the rules below.

General rules on how to use our Marks and other Saily Brand features

Marks should be used exactly as provided in the lists below and as described in the respective brand book (where a specific brand book is applicable).
Do not change the colours of the Marks and do not modify the Marks in any other way (e.g., by adding visual effects, angling, or rotating).
Never use our Mark in a phrase or sentence without a clear indication that you are referring to our Mark.
Do not use our Marks as verbs or nouns, also in a plural or possessive form. Saily Marks should be used as adjectives and followed by an appropriate generic term.
Do not incorporate our Marks into your own trademarks, logos, designs, domain names, product, company or trade names, names of social media accounts, titles or icons of applications, or similar uses.
Do not combine or merge our Marks with your own trademarks, logos, designs, domain names, product, company, or trade names (or part of them). E.g., we do not permit phrases like “Saily + [your logo] make your life easier”.
Do not combine our Marks with any other graphic or text elements (e.g., do not incorporate them into a tagline or slogan).
Use Saily Marks with the appropriate ® or ™ symbol, and include an appropriate trademark attribution statement (e.g., “Saily word mark and Saily logos are registered trademarks owned by Saily”).
Do not use our Marks more prominently than the name of your service, product, or company.
Do not mimic elements of the Saily Brand for non-Saily services or products. E.g., you are not allowed to use Saily Marks for or in the context of unrelated goods or services to increase their visibility on search engines or e-commerce platforms, or otherwise take unfair advantage of the Saily Brand.
Do not use our Marks in a way that implies affiliation, sponsorship, or endorsement with or by Saily.
Do not use our Marks in connection with pornography, gambling, illegal activities, or any content that is defamatory, libellous, obscene, or otherwise objectionable.
Do not use our Marks in a way that would disparage them, the Saily Brand or Saily.

When you lawfully use other features of Saily Brand (e.g., registered design), you must include the following (or similar) tagline at the bottom of the page or other work:

Other general rules

All goodwill generated using any Saily Mark or other Saily Brand feature inures to the benefit of Saily.

You may not assert rights to any Saily Mark or other Saily Brand feature whether by trademark registration, common law ownership, domain name registration or anything else.

You must, if requested by Saily, provide samples of any materials that include our Mark or other Saily Brand feature for the purpose of determining compliance with these Guidelines.

You must make any changes to your use of Saily Marks or other Saily Brand features that are requested by Saily.

We do not make any representations regarding your use of Saily Marks and other Saily Brand features. We disclaim all warranties, express and implied, including any warranties of non-infringement.

Non-exhaustive list of Saily Marks

Word mark

Saily

Figurative mark

Registered Saily Designs